A customer is shopping for a pink mixer she saw on a celebrity chef show. The mixer is the most expensive item in the store. Which action should you take FIRST?

A customer is shopping for a pink mixer she saw on a celebrity chef show. The mixer is the most expensive item in the store. Which action should you take FIRST?

• A. Determine what features are most attractive to the customer, and point out other mixers with those features.
• B. Ask the customer how she is planning to use the mixer.
• C. Show the customer other new appliances and cookware from the celebrity chef's line.
• D. Show the customer the item, point out the features, and state the price.

Answer: (B)

Ask how she plans to use the mixer. Knowing the intended use reveals which features truly matter—power for dense dough, bowl size for batches, speed settings, attachments, and even size and budget. This helps tailor your guidance and ensures you’re recommending the right model, not just the flashiest one she saw on TV. Jumping to features, other products, or price before understanding her needs can lead to irrelevant suggestions or a sales push she can’t relate to. By starting with a simple, open question about use, you establish relevance, build trust, and set up a recommendation that fits her kitchen in real life.

Ask how she plans to use the mixer. Knowing the intended use reveals which features truly matter—power for dense dough, bowl size for batches, speed settings, attachments, and even size and budget. This helps tailor your guidance and ensures you’re recommending the right model, not just the flashiest one she saw on TV. Jumping to features, other products, or price before understanding her needs can lead to irrelevant suggestions or a sales push she can’t relate to. By starting with a simple, open question about use, you establish relevance, build trust, and set up a recommendation that fits her kitchen in real life.